Most businesses focus their efforts solely on the external benefits of their services, but do not focus on the customer’s internal challenges (the emotional aspect from which most purchases are made).  This framework goes deep into your business to understand your customer and their true pinpoints, and then refines a simple and clear message that shows your customer how to become whole with your services.

Customers’ purchase journey often starts with building up trust.  The more you can offer your customers in the way of thought leadership and education, the more likely they are to go through with a longer term purchase.  Education is also often a lead “magnet” in that potential customers are drawn to learning more in a particular area that you may provide expertise, and they more likely to seek your help afterwards.

Each offer was designed to meet you where you are in your customer growth journey. You may only need a central software location (Fyrefly MarketHub) to organize all of your marketing efforts with your team performing the marketing tasks themselves, you may need our team to take the tasks of performing your social media and website marketing (Fyrefly MarketGrowth) or, you may even need help running local events and sales with your customers (Fyrefly MarketPro).  Any of our offers are customizable even further with a quick market assessment call.

A campaign is any promotion of a product or service (or even educational event for lead generation) that you want to sell to your clients.  This promotion not only includes the building and advertising of the related materials, but also the followup with customers who have shown interest (usually by downloading a valuable asset and leaving their contact info in return.  This can also include following up with customers who have registered for your event to ensure they don’t forget to show. All of these are in an effort to drive more quality leads that can be converted to customers.

Yes.  The reason for this is two-fold.  1.  The Fyrefly Story Board process (interviewing and designing your perfect message) enables you to have a continuously relevant story to attract your customers (but does usually take several weeks to develop) 2.  The build time for audience reach (website, social media, and optionally, events) also requires time to be designed and tested before they are ready for production.