Grow your business more predictably.
We help B2B technology and cybersecurity service providers grow and scale through white-glove business development.
Pitch
Website
Leads
Sales
You are fantastic at what you do. You shouldn't have to...
A direct path to growth
We take you from confusion and frustration to onboarding new customers.
How it works
1
Clarify your greatness.
You know that you’re an industry expert who gets their clients' results. Now, we need the messaging to showcase that and convert browsers into buyers who love partnering with you.
Build your client avatar
so that you’re speaking to only your most ideal client who would be a perfect fit for your offer. (If you try to speak to everyone, you’ll end up speaking to no one.)
Define your messaging
so that your future clients feel deeply understood.
Structure your offer
to make it easily understandable… and most importantly, an easy YES from prospective clients.
Outline your messaging strategy
so that we have an action plan that will get from where you are to where you want to be with your business and revenue.
Design a binge-worthy pitch deck
that showcases your value, authority, and expertise, so that people say YES to working with you.
2
Lay the foundations.
Set yourself up for long-term success by having the right marketing & sales collateral in place.
Create a high-converting website
that makes people want to book a call with you.
Design your lead magnet funnel(s)
to give people a reason to share their contact info with you, so that you can nurture them.
Build your discovery call warm-up funnel
so that between the time that they book a call with you and the call itself, they get primed to buy.
Create your sales call cheat sheet
to give you an easy format to follow (and easy-to-reference case studies) so that you close more calls than ever before.
3
Win your ideal customers
Get eyeballs on your business & your offer, so that you can start attracting clients right away.
Run targeted Google ads
to attract high-intent buyers to your website.
Run personalized email at scale
to reach your dream clients.
Leverage LinkedIn automations
to build your network & spark new conversatons.
Craft content marketing
across social media channels and your email list to build trust & nurture your audience.
We help you see through your customer's eyes.
We spend time helping you map your customers' buying journey and your value to solve their problems.
Story Based Messaging
Outcomes over Features
20+ Years
Meet your growth copilot.
Book 30 minutes to jumpstart your growth.
Through storytelling , I help businesses identify the deeper, emotional motivations behind their customers' buying decisions (the “need behind the need”).
With a background in large enterprise customers, such as Coke and FedEx, I can help narrow the focus of growth to 4 steps, and help you execute properly to win customers.
Ask away...
In the meantime, feel free to download a copy of our Social Media Checklist.
Did you know?
75%
Consumers judge credibility based on website design
90%
Users follow at least one brand on social media
63%
Businesses increased digital marketing in 2023
1/2
Web traffic is now on mobile devices
Behind the scenes...
A polished and memorable online presence can make or break a customer’s impression of your business. Showcase your unique value proposition.
Actionable Website
Copywriting
Customer Appointment Booking
Hosting Included
Built-in SEO
Social Media Strategy and Management
Content Creation and Posting
Audience Engagement
Hashtag Trending
Local Audience Focusing (Geo-Fencing)
Focus on your core strengths while keeping pace with your customers' ever changing needs. Give your business the growth and risk avoidance it deserves.
Your Customer's Buying Journey Map
Advisory (Business Model Tuning)
Risk Mitigation and Incident Response Plan
Compliance Management
(HIPAA) with Electronic Certificate
Employee Compliance Awareness Training
Annual Risk Assessments
Vendor Management
Data Loss Prevention
24 x 7 Cybersecurity Monitoring
Software Licensing and Patch Management
Frequently Asked Questions
It really comes down to where to place your investment resources and your business's core strengths. If you are a technology provider, for example, and invested heavily in providing cyber security and technologies for your customers, it may not be cost effective to hire a sales and marketing team.
As well, your business is unique in its marketing and sales capabilities. You may simply need time back in your day by having someone manage your social media. Or, you may be light on sales experience and need help positioning your services to your customers. Each plan is designed to meet you where you are in your journey to win more customers.
Fyrefly offers the best of each of these for a fraction of the cost while beautifully promoting your offers and strategy with no risk of losing personnel or intellectual property.
Most businesses focus their efforts solely on the external benefits of their services, but do not focus on the customer’s internal challenges (the emotional aspect from which most purchases are made). This framework goes deep into your business to understand your customer and their true pinpoints, and then refines a simple and clear message that shows your customer how to become whole with your services.
Customers’ purchase journey often starts with building up trust. The more you can offer your customers in the way of thought leadership and education, the more likely they are to go through with a longer term purchase. Education is also often a lead “magnet” in that potential customers are drawn to learning more in a particular area that you may provide expertise, and they more likely to seek your help afterwards.
Each offer was designed to meet you where you are in your customer growth journey. You may only need a central software location (Fyrefly MarketHub) to organize all of your marketing efforts with your team performing the marketing tasks themselves, you may need our team to take the tasks of performing your social media and website marketing (Fyrefly MarketGrowth) or, you may even need help running local events and sales with your customers (Fyrefly MarketPro). Any of our offers are customizable even further with a quick market assessment call.
A campaign is any promotion of a product or service (or even educational event for lead generation) that you want to sell to your clients. This promotion not only includes the building and advertising of the related materials, but also the followup with customers who have shown interest (usually by downloading a valuable asset and leaving their contact info in return. This can also include following up with customers who have registered for your event to ensure they don’t forget to show. All of these are in an effort to drive more quality leads that can be converted to customers.
Yes. The reason for this is two-fold. 1. The Fyrefly Story Board process (interviewing and designing your perfect message) enables you to have a continuously relevant story to attract your customers (but does usually take several weeks to develop) 2. The build time for audience reach (website, social media, and optionally, events) also requires time to be designed and tested before they are ready for production.
Fyrefly 2024, wwwfyrefly.ai.
